Snickers - End of the World
On December 21, 2012; there was only one thing on everyone’s mind. A controversial day the whole world knew was coming and had such a powerful story behind it, it would’ve been foolish not to take advantage of it: the end of the world. We installed a billboard on Puerto Rico’s busiest highway and told Luis’s story.
Unfortunately, Luis wasn’t the only one not thinking clearly. We amplified Snicker’s campaign with a series of radio spots that told the stories of other victims.
The following radio spots aired one day after the so-called “End of the World.”