San Diego Comic Con was fast approaching and car2go needed to stand out from ride sharing Goliaths, Uber and Lyft.

Surge Order took over all of car2go’s Social Media channels. We monitored surge pricing areas during the festival and posted constant updates on available car2go vehicles as well as free registration codes. Through this tactical social media campaign, we not only empowered consumers to beat surge prices but also encouraged them to explore the city of San Diego during Comic-Con.