After Alejandro’s dream of becoming a rock star quickly faded, he dedicated his entire life to what he loves the most,
AWARDS & RECOGNITIONS
I aim to do inspiring work. Some of it has been recognized with shiny metals.
El Ojo de Iberoamérica: 1 Gold, 1 Silver, 1 Bronze
FIAP: Silver
Cúspide Awards: 1 Gold, 1 Silver, 5 Shortlist
New York Festival: 3 Shortlist
Festival Antigua: 1 Gold, 2 Bronze
SME: 1 Gold, 1 Silver, Best Use of Social
EXPERIENCE
Ogilvy – Miami
March 2023 – Present
Associate Creative Director, Writer
Lead the creation of 360 campaigns for clients like KFC, IKEA, and Pirucream.
Pinterest – NYC
June 2021 – January 2023
Lead, Brand Writer
Guardian of brand guidelines. Develop engaging copy that ensures a consistent tone and voice across multiple audiences and channels. This extends to campaigns, video scripts, blog posts, social posts, email, speeches, and event writing.
Fluent 360 – NYC
October 2020 – May 2021
Associate Creative Director, Writer
June 2019 – October 2020
Senior Copywriter
Lead the creation of 360 campaigns for clients like Nissan, State Farm, and Big Brothers Big Sisters of Middle Tennessee.
UniWorld Group – NYC
February 2017 – May 2019
Senior Copywriter
Lead creative process to conceptualize integrated campaigns for clients like Ford, Lincoln, Disney, and Colgate.
Bakery Agency – Austin
May 2015 – November 2016
Copywriter
Conceptualize integrated social campaigns for clients like Union Pacific, Domino’s, and Hausvac.
LatinWorks – Austin
January 2014 – April 2015
Copywriter
Conceptualizing creative ideas for clients like Domino’s, Lowe’s, Snickers, M&M’s, AIO Wireless, and Capital One.
BBDO Puerto Rico
May 2012 – December 2013
Copywriter
Conceptualizing creative ideas for clients like Snickers, Don Q Flavors, Wrigley’s, Dove, SUAGM, Sistema TV, Cutty Sark, and Pedigree.
EDUCATION
Full Sail University, FL
M.F.A. in Creative Writing
Graduation: February 2017
University of Puerto Rico
B.A. in Advertising and Public Relations
GPA: 3.94
Graduation: May 2012
SKILLS
Bilingual (Fluent in English and Spanish) · Strong writing and presentation skills · Competent in Microsoft Word, Power Point and Sendible · Competent managing Facebook Insights · Comfortable working in both Windows and Mac OSX environments.